Victor Talking Machine Co. Of Japan, Ltd.

Nippon Victor Chikuonki K.K. (日本ビクター蓄音器株式會社, Victor Talking Machine Co. of Japan, Ltd.) was a Japanese record company, founded in 1927 by the American 日本音響株式會社, Japan Acoustic Co., Ltd.) under pressure to eliminate the foreign word "Victor" from its name: however, it continued to use the Victor label.

After the war ended, Nippon Onkyō underwent one more name change and became known as Nippon Victor Co., Ltd. (日本ビクター株式会社, Victor Company Of Japan, Ltd.)