Dave Lee

British DJ, producer, and remixer. Between 1990 and July 2020 he was best known under his alias Joey Negro.
Born 18 June 1964 on the Isle of Wight and raised in Essex. His relationship with dance music began in the late 1970s, when he began collecting soul and funk records.
In 1986, after a chance recommendation by a DJ named Steve Goddard, he began working at a record store, Smithers & Leigh, situated at the Marble Arch end of Oxford Street in London.
When the store closed down just over a year later, he moved to Demix Dance Division.
In 1988 he started Rough Trade. This was the label on which he released his early productions.